Coca-Cola’s Sugar Free Branding

The sugar water company, Coca-Cola, are at a crossroad in the UK. The Government are introducing a controversial ‘Sugar Tax’, which threatens Coca-colas bottom line. Their flagship product, the self-titled cola drink, is one of the most sugary drinks you can buy. One 330ml can contain 35g of sugar, which is 7 teaspoons. This is, … Continue reading Coca-Cola’s Sugar Free Branding

YouTube’s Big Ambitions

Youtube has traditional media in its sights. With TV viewing figures declining and the time people spend on the internet increasing, advertisers are spending more money on new media. With over 1 billion hours of watch time per day, YouTube, the Google-owned video streaming site, is the largest user-generated video content site. It’s expected that … Continue reading YouTube’s Big Ambitions

Netflix, Disney and the Future of Streaming

Disney are pulling their content from Netflix. This development isn’t wholly surprising, Disney are the biggest entertainment company in the world after all, and rumours last year suggested they were looking to buy Netflix, although for whatever reason this never came to fruition. This move by the entertainment giant signposts a greater trend in the … Continue reading Netflix, Disney and the Future of Streaming