It is Creative my Dudes.

It is Wednesday my dudes. These are the words most associated with the ex-Vine star, Jimmy Here. The Vine video, which has since seen countless reworks, features a close up of Jimmy Vine wearing swimming googles. He announces, “It is Wednesday my dudes” to the camera. The video cuts to a wide of Jimmy clad […]

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My Scrubs Review

It’s been 10 years since the original series of scrubs aired its final episode (the show went through a soft reboot in 2009, but the original show ended in 2008). With the complete run of the hospital sitcom available to stream on Prime Video and Now TV, it begs the question; does Scrubs hold up […]

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Coca-Cola’s Sugar Free Branding

The sugar water company, Coca-Cola, are at a crossroad in the UK. The Government are introducing a controversial ‘Sugar Tax’, which threatens Coca-colas bottom line. Their flagship product, the self-titled cola drink, is one of the most sugary drinks you can buy. One 330ml can contain 35g of sugar, which is 7 teaspoons. This is, […]

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The Success of A24

It’s no secret that Hollywood studios rely heavily on the tentpole blockbuster action movies. The big studios are more likely to greenlight a superhero movie than a small character-based film and who can blame them? Rising movie tickets prices, where a family of four can pay upwards of £50 to see a movie, audiences want […]

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YouTube’s Big Ambitions

Youtube has traditional media in its sights. With TV viewing figures declining and the time people spend on the internet increasing, advertisers are spending more money on new media. With over 1 billion hours of watch time per day, YouTube, the Google-owned video streaming site, is the largest user-generated video content site. It’s expected that […]

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I Take Technology for Granted

It’s time I stop taking technology for granted. I came to this realisation after blowing the mind of a Tesco shop assistant by paying for my avocados (I’ll never be able to afford a mortgage) with an apple watch. “Technology is amazing, I had no idea you could do that”, she confessed to me. I […]

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